A newsletter, timed to your kid
54 emails on autopilot, from a positive test through the first day of middle school. Each one arrives the week your kid is doing the thing — never a year early, never a year late.
Free. Unsubscribe with one click. We never sell your email.
What littlenow is
On time
Most parenting content is timeless and useless — every kid develops at their own pace. Ours is the opposite. The four-month sleep regression. The 14-week stare. The 17-month language explosion. Specific developmental detail, the week it shows up.
Honest
Sleep deprivation, the postpartum two weeks, the toddler tantrum cliff. We don't pretend they're charming. We tell you what's happening, when it ends, and what to do in the meantime.
Forward-friendly
Each issue includes two product picks for your kid and two for the adults — the ones parents actually use, not the algorithm's bestsellers. Written so a grandparent reading it can buy something useful, not something cute.
A real issue
Each issue follows the same shape: what's happening with your kid right now, what's happening with you, a real-parent tip, two product picks for the kid, two for the adults, free things to do this month, and a one-paragraph preview of what's next.
Below — the issue a parent of a four-month-old gets the week the sleep regression actually starts. Yours will be timed to your kid.
Read a sample issue →Sleep just fell apart. Your kid is rebuilding their brain from the inside, and the old sleep is gone. Here's the science, and the two-week plan.
The whole arc
54 issues, automatically timed. Monthly through the first year, then less often as the milestones spread out.
3 issues
Pregnancy
one per trimester
12 issues
0–12 months
monthly
12 issues
1–3 years
every two months
12 issues
3–6 years
quarterly
8 issues
6–9 years
every five months
7 issues
9–12 years
every five months
How it works
One field. We use it to figure out which issue you start with — even if your kid is already three.
Pregnant? You'll get the trimester issue you're in. Already a parent? You'll start with the issue that matches your kid's age right now.
Every issue arrives the week your kid is doing the thing. No effort from you. Forward it to a grandparent. Unsubscribe with one click anytime.
Things parents ask
Yes. We make money when readers click through and buy product picks they'd be researching anyway. We don't sell ads, we don't sell your email, and the picks are the same whether or not we earn a commission.
Tell us their birthday at signup and you'll start with the issue that matches their age right now. A two-year-old's parents jump straight into the toddler issues, no catching up required.
Yes — every issue is written for that. The product picks are framed so a grandparent can buy something useful, not something cute. There's a "forward to a grandparent" CTA at the bottom of each issue.
No. About one email a month at most, and less often as your kid gets older. One-click unsubscribe in every issue.
Most parenting newsletters publish on their own schedule and you have to find the right one. littlenow flips that: you tell us when your kid was born, and the right content arrives at the right time. We're built around the kid's calendar, not ours.
Right now we go through age 12. We're working on the rest.
Sign up
Tell us your kid's birthday or due date. The first email lands within a week. The next 53 land exactly when you need them.
Free. Unsubscribe with one click. We never sell your email.
You're in
Check your inbox for a confirmation. After that, the schedule does itself — one email when each thing is happening, until your kid is twelve.
Didn't get the confirmation? Check your spam folder, or tell us.